Last week, Michiel Gaasterland was appointed Marketing Manager Content Marketing & Online PR for ROBIN, the intelligent e-commerce customer service assistant. In his new role Michiel will develop and execute the startup marketing strategy with the objective to generate signups and realize other business goals.
In Michiel ROBIN was able to recruit an experienced Content Marketing specialist. Michiel comes from Storywise Strategy & Communications 2.0, the consultancy firm he co-founded four years ago. For Storywise, Michiel has developed Editorial & Content Marketing strategies for companies in B2C and B2B, including software companies.